The Difference Between Google Adwords Starter and Standard Edition
Adwords standard edition is the best solution for advertisers who has only single product or service to offer. If you don`t need other advanced features that Google provides you can start with this edition and after you feel more comfortable with Adwords, you can upgrade to standard edition any time with no extra cost. But once you upgrade to standard edition you can not revert the process and go back to Adwords starter edition. Which is not very important because Standard edition has all the features of starter edition.
Let`s summarize all extra features of Standard edition:
- Multiple ad campaigns
- Multiple ad formats, such as image, text etc.
- Advanced reporting.
- Advanced targeting, such as geo targeted campaigns.
- Advanced tools, such as conversion tracking, adwords traffic estimator, etc.
- Placement targeting, target specific website and place ads on that website.
Adwords starter or standard edition?
If you are a beginner and never used Adwords before, I would recommend the starter edition, so you can create your first campaign and ad text without getting overwhelmed with other features. After you get the feel of Adwords and get more comfortable you can upgrade to Standard edition any time with no extra cost. If you are an advanced user and setting up a new Adwords account, best approach is to upgrade right away, since starter edition will not meet your needs and you will need advanced features of standard edition.
For more information about this topic visit Google Adwords Tutorials at www.adwordscorner.com